I chose green for "good tasting" because the first thing that came to mind was deep green lettuce leaves (I've been eating a lot of salads lately). What's interesting to me is that the color red ended up being the one that most people chose. Even though they're different colors, it's still a color associated with vegetables or fruits which are healthy food choices. I also find it interesting that the color most people chose for sexiness is the same color most people chose for good tasting.
I choose the color purple three times: powerful, dependable and deity. I did this because when I consider purple to be the color of royalty, and I think of royalty as being powerful and dependable (at least they should be dependable). Deity is also something I think of as powerful so I think that's why the color purple came to mind. According to the results, purple yields nothing. Did anyone else select purple for any of the associations we were asked?
Something from Chapter 8 of WSINYE that really caught my attention was that "the concept of team colors is meant to inspire strong emotions." It goes on to say that the colors of the home team and visiting team are chosen depending on which emotions they are trying to convey. This immediately made me think of the Oakland Raiders. They have a representation for being the most frightening, dirty team in the NFL and they like it that way. Their team colors (black and silver) reflect that. Neither color is particularly warm or inviting, both are powerful, and together they're menacing.





