I'm very much a lightweight, so I don't foresee a lot of whiskey drinking in my future but this makes me want to, or at least be around people who do. The square design of the bottle and Jack Daniels embossed in the glass makes it look sophisticated to me. It's almost like I would want to be around people who drink this whiskey because they probably have a certain amount of class and financial stability to be able to even drink something as expensive looking as this. The soft light in the back creating the horizon line also makes me think that someone who drinks this isn't looking for a party. They are looking to unwind for a minute and enjoy.
I had to smile looking at the glass next to the bottle, knowing from Jim's presentation that the ice cubes aren't real, and cost hundreds of dollars. I also know that the warmth in the color of the liquid is because a gold card has been placed behind the bottle to make it look that way.
I knew that advertisements couldn't be trusted before, but now that I know more about how staged and planned everything we see is, I'm much more aware of how nuts it is. I can't look at anything steaming in commercials or ads without thinking of microwaved tampons. I've been telling everyone I know about it, and it makes them uncomfortable. My boyfriend told me he wished I hadn't said anything because now instead of food on TV ads, he sees tampons.
I so agree with you on the fact that after this class I will never be able to look at advertising the same. It just makes me wonder how much else we have been bamboozled by! Lulu
ReplyDeleteLeah, your blog post made me laugh aloud! Your poor boyfriend. You did a good job of analyzing the Jack Daniels image. I agree: everything about this ad screams CLASS. You're right that the person drinking this is more apt to be sitting on a leather chair in his library than around a campfire at a beach. Particularly impressive is how you tied in Jim's remarks and the reading. I was as shocked as you to learn about microwaving tampons. It's amazing how we look at products once we understand how contrived the shots are. Consumerism! The difference between professional photography and commercial photography: commercial photography makes us want to buy, buy, buy. I admit that I've been seduced by images. I try to be more analytical now. Thanks for sharing your thoughts. Dawn
ReplyDeleteI have to admit that color green and great tasting food do not relate to lettuce!
ReplyDeleteNycolle